Managed Service Providers (MSPs) have historically used the traditional ways of selling, such as cold calling, door-to-door outreach and building sales teams. But in the age of digitalization, that approach is beginning to falter. Costs, long time to ramp up, and short durations of sales reps make this approach not just outdated but also risky. MSPs continue to spend heavily on outbound marketing tactics which yields little.
Relying only on sales for building demand is equivalent to putting the cart in front of the horse. Without a constant flow of prospective customers interested in your offerings even the most skilled salespeople are unable to succeed. MSPs who wish to stay ahead of the pack are turning to pay-per-click advertising to gain leads from those already interested in what they have to offer.
What is it that makes PPC for MSPs so effective?
PPC for MSPs offers a direct line to buyers actively searching for services like managed IT support, cybersecurity, or helpdesk outsourcing. PPC is more effective than cold outreach as it identifies the need in the moment it is triggered.
If the campaign is put in place, MSPs can appear at the top of search engines, in targeted LinkedIn feeds, or on YouTube videos that are viewed by decision-makers within mid-sized and small businesses. This type of marketing does more than just increase visibility, it brings in-market leads that are more likely to convert.
It’s also easier to monitor the return on investment than traditional sales strategies. It’s not necessary to make a guess as to which calls will make a difference in the final sale. Instead, you’ll be able to discern which keywords and advertisements are doing well as well as the actual cost per phone.
The reason why most campaigns fail is because they lack the proper knowledge
A successful PPC campaign requires more than simply increasing an existing Facebook status or selecting a few Google Keywords. MSPs have a particular audience, and reaching that audience effectively requires industry-specific expertise. That’s where a specialized MSP PPC agency makes all the difference.
The MSP agency that is a certified knows:
Directly address business difficulties such as downtimes security threats, downtime, or insecure support.
Make ad campaigns that align with MSP packages and services.
Create landing pages to convert interest into inquiries.
PPC campaigns without this level of detail can quickly turn out to be costly experimentation. With the proper guidance, they can be effective engine of growth.
The Smart Growth Path: Marketing First and Sales Second
It is becoming more and more common for marketers to build a sales team first before investing in their marketing. MSPs are increasingly recognizing that demand generation must be first. If marketing is effective the sales team will be able to spend less time looking for customers and spend more time closing.
This is the reason PPC plays such an important role. It fills the top of the funnel with leads that are warm, which allows the team and founders to concentrate on delivering value, not trying to find cold leads. If you see a steady flow of inbound activity, that’s when you should increase the size of the sales staff, not before.
MSPs can expand faster with this marketing-led approach, while reducing time and money. The greatest benefit is that it reaches the customers where they are online.
Final Thoughts
If your MSP has been relying on old-fashioned sales-oriented strategies, it’s the time to look at the situation and reconsider. There’s a smarter and more reliable method to go forward. This starts with reaching people that are already seeking solutions.
MSPs should not just focus on getting clicks. They also need to acquire clients. With the help of a reputable MSP PPC agency or MSP advertising agency, you can create solid, reliable supply of high-quality leads, and finally free yourself from the uncertainty that comes with cold contact. Marketing is no longer a luxury, it’s fundamental.
